Six UK universities break advertising rules with pitches to students

Watchdog warns higher education sector after institutions fail to back up claims with good evidence

Six universities have been forced to scrap their marketing campaigns as the UK advertising watchdog launches a crackdown on misleading students with false claims.

The Advertising Standards Authority examined a range of claims – including the University of Leicester stating that it is in the “top 1%” in the world – and found that none of them could prove the assertions to be true.

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